We're Anum and Iqra — two sisters and full-time moms who know exactly how hard it can be to find clothes for your kids that look good and feel even better.
Between playdates, birthday parties, school runs, and spontaneous messes, we were always on the hunt for outfits that weren’t just stylish but also soft, breathable, and made to last. The kind of everyday wear our own kids would love wearing (and we’d love seeing them in).
That search led us here.
We started this store with one simple goal...to bring together trendy, high-quality, and ultra-comfortable kidswear all in one place. Every piece we stock is something we’d happily dress our own little ones in. We personally select fabrics, check stitching, and focus on those thoughtful details that make a big difference for busy moms and playful kids.
It's not only a business for us it’s a space for y'all built by mothers, for mothers.
Thanks for stopping by. We’re so glad you’re here.
— Anum & Iqra
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